XR, VR, AR?
New technologies arise, fresh concepts emerge, and the old ones are changing.
Here are 7 questions that can be helpful to provide clarity and define goals.
Virtual, augmented and extended realities are the most powerful ways to engage modern audiences. XR Thinktank is ready, willing, and able to unleash the full potential inherent in these future technologies.
The status quo 2021:
XR stands for extended reality and is a generic term for developments in this new exciting field of technology like digital realities and immersive media.
VR stands for virtual reality and means to dive completely into computer-generated, interactive, virtual environments. For example with VR glasses and headphones.
AR stands for augmented reality and means that one’s own perception is supplemented by computer-generated content, interactive context. A smartphone is often enough for this.